CAMPAIGN "TÀI KHOẢN TING GỌN"

With a creative play on words, Zeit Media coined the phrase “Ting Gon”, combining the idea of being lean/neat with the digital “ting” sound of instant banking - vividly highlighting the core benefits of two breakthrough features on VPBank’s digital banking platform: iNICK and eSODEP.

The campaign successfully translated product USPs into a youthful, trendy creative concept that resonated with Gen Z and young professionals. Backed by a viral digital challenge, humorous content formats, and strong influencer seeding, Ting Gon quickly sparked excitement across social media, promoting a modern, convenient financial lifestyle.