PRIMA BAY TOWER LAUNCH “DIVINO PRIMA”

Zeit partnered with BIM Land to conceptualize and deliver the launch event for Prima Bay under the theme “Divino Prima,” inspired by the first light of dawn and the spirit of “Arrive Before Dawn” - a tribute to those who embrace new opportunities and discover exceptional values along Ha Long Bay.

Zeit designed the event as a refined, immersive journey, bringing together artistic performances, music, and a Mediterranean-inspired resort atmosphere. From the opening performance and 3D project film to live performances by Izara Thien Nga and Ha Nhi, each touchpoint helped tell the story of Prima Bay’s architecture, lifestyle, and distinctive privileges.

Through this experience, Zeit translated Prima Bay’s brand spirit and values into an engaging, tangible experience, marking the beginning of a journey to discover a new icon of living and leisure on the shores of Ha Long Bay.

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