MSB PRIVATE CONCERT: TÂM THỨC TINH HOA

“Tâm thức tinh hoa” is a bespoke artistic concept crafted by Zeit for MSB’s elite customer appreciation concert. Inspired by the philosophy of mindfulness, the event awakened the values of eternal love, offered a journey of human understanding, and led guests to a profound reconnection with themselves-delivering a deeply immersive and emotionally rich artistic experience.

Meticulously produced and featuring an exceptional lineup of elite artist: Hà Anh Tuấn, Thu Phương, Quang Dũng, Trung Quân, Văn Mai Hương, and Lâm Bảo Ngọc, the concert Tam thuc tinh hoa provided a refined space where music and soul intertwined. The combination of a striking stage design and world-class performances created a truly distinguished milestone in MSB’s journey of customer appreciation.