CAMPAIGN "LIGHT UP VIETNAM"

Light Up Vietnam is a large-scale campaign marking VPBank’s rebranding and announcing its new mission, “Vì một Việt Nam thịnh vượng.” To celebrate the spirit of resilience, Zeit crafted the message “Light Up Vietnam,” aiming to inspire and ignite ambition in every individual, aligning with VPBank’s journey toward building a prosperous Vietnam. The campaign achieved resounding success, leaving a strong impression on the public nationwide and reaching remarkable milestones.