CAMPAIGN "WE GOT YOU"

Zeit is proud to serve as a key partner of the Digital Trust Alliance in implementing the "Không Một Mình" (We Got You) campaign, an initiative supporting the Hanoi Convention on combating cybercrime. In collaboration with strategic stakeholders, Zeit delivered a comprehensive series of communication, interactive, and educational activities, strengthening connections among experts, schools, and social organizations nationwide.

A central highlight of the campaign was the Online Safety Festival, held on November 1–2 at Hoan Kiem Walking Street, where Zeit integrated immersive interactive technologies and approachable content formats, culminating in an inspiring gala featuring leading artists.

CAMPAIGN IMPACT

In nearly two months, "We got you" campaign delivered significant nationwide impact:
- 32% reduction in online scam incidents
- Over 1.5 billion views and engagements on social media
- More than 40 million people reached across Vietnam
- Mobilized 1,000+ KOLs and influencers
- Millions of posts, videos, creative clips, and the hashtag #KhongMotMinh spread across digital platforms and thousands of community groups, receiving countless positive and supportive comments
- Over 6,100 schools in 34 provinces/cities responded and implemented extracurricular activities to spread the message
- Nearly 8 million students, university students, teachers, and parents were reached with information and equipped with knowledge and skills to protect themselves and support others when facing risks

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